Though Cambridge Analytica said it is pulling the plug in the US and UK, there is already some indication that the outfit – which has a non-trivial organizational structure – is more or less just going to rebrand under a different banner. The UK’s official registrar of businesses and organizations, Companies House, lists an active company called Emerdata Limited, headquartered at the same offices as SCL Elections and run by much of the same management and investors as Cambridge Analytica. It even describes itself as a “data processing, hosting and related activities” organization. For instance, Dr Alexander Taylor was appointed a director of Emerdata on March 28. That’s Cambridge Analytica’s … Continue reading Shaun Nichols